It is inevitable that the hottest telecom operator

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Is it inevitable for telecom operators to lose the battle with Ott enterprises

in the afternoon of March 1, Beijing time, in the past, the mobile communication industry was a relatively closed industry. Operators provided basic communication services for people and made large profits from it. However, the arrival of the 3G and intelligent era has changed the original dynamic environment. A large number of emerging Ott enterprises want to climb over the original closed "invisible wall" and steal the cake of the original mobile communication industry

according to the data of ovum, a market research institution, SMS business can bring operators $153 billion in revenue every year. However, now one-third of iPhone users have begun to turn to communication applications based on IP technology, such as the standard technical conditions ASTM a416/a416m – 99atsapp for uncoated 7-wire steel strand for wh prestressed concrete

in the United States, pinger, a free SMS provider, has become the seventh largest mobile communication service provider in the country

at the mobile communication world conference held in Barcelona in 2012, some cost reducing applications were popular, and Ott enterprises have a great momentum of prosperity

pinger, a free SMS provider, achieved great success in the U.S. market and announced its entry into Europe. Millenoki, headquartered in London, UK, also showed an application called datasquarer on MWC, which can help users control intelligent data traffic

ott enterprises' long-term efforts to break through the telecommunications industry

looking back at the development of the industry, we will find that innovators tried to break the closed telecommunications network many years ago. For example, ten years ago, two Germans tried to crack the signal connection control (SCCP) protocol of the then telecom operator Manx Telecom, which was used in the GSM network of Manx Telecom. What is unusual today is that at that time, the GSM network of the operator was strictly closed to third parties. These two Germans were Ralph, the former vice president of Nokia? Eric? Ralph Eric Kunz and young engineer tosten? Thorsten Trapp, later they were very surprised at their discovery

although SCCP is considered to be an open ITU protocol, the two Germans found it impossible to be used in applications to interpret GSM data

today, Trapp explained, "the GSM specification is a black hole. Only 90% of the content is recorded in documents. The only thing we can understand is to look at the traffic."

these two Germans had to break the traffic, and finally they succeeded, so they established a bridgehead position in the GSMA world and the IP world. The two later set up a company, tyntec, to commercialize their breakthrough. Today, enterprises using tyntec technology can make a long list, and Pinger is one of the customers

the regulatory policy is unclear

this does not mean that Ott enterprises will be flat on the road to enter the communication field. Nobel laureate and economist at the University of Chicago? George J. Stigler, who initiated the regulatory capture theory in 1950, pointed out through empirical research that the advantages of the pressure shear experimental machine for new market entrants under the control of the regulatory authorities are as follows: the development will be worse, and the current powerful enterprises will enable the government to formulate laws, policies and regulations conducive to itself by providing illegal personal income to government officials

one example is the allocation of real numbers. Mobile operators try their best to protect their segments. They invest a lot of money to lobby lawmakers to allocate segments in the way they want

for example, in Germany in the past, mobile services had to be sold with a real physical SIM card, and every mobile number was traceable; It is illegal to sell mobile communication without attaching SIM card. In March last year, Germany liberalized this regulation, and virtual numbers are considered to be the basic bridge connecting telecommunications and the IP world

there are no clear regulatory provisions in the UK, but truphone, a network service provider, is licensed to provide services

there are 27 regulatory agencies in Europe, and each agency has its own interpretation of whether mobile numbers should be bound to SIM cards

in 2005, the FCC, the U.S. telecommunications regulator, decided to punish a telecommunications company called Madison River because it blocked VoIP. Madison River paid a fine and promised not to do similar acts in the future. Although network neutrality has been debated in the United States for many years and no conclusion has been reached, the FCC's move undoubtedly cleared the way for VoIP service providers

operators resist or embrace Ott applications

so how do large telecom operators cope with the competition from Ott enterprises? Take VoIP as an example. For a long time, mobile VoIP has been regarded as a serious threat to the revenue of voice services. In the past, many telecom operators simply adjusted tariffs to deal with it, or simply blocked VoIP calls. Today, many operators cooperate with Ott enterprises to provide VoIP services themselves

for example, version, the largest mobile operator in the United States, began to cooperate with Skype as early as 2010, allowing users to dial international for free or at a cheaper cost

bobsled, a VoIP service launched by Deutsche Telekom, aggregates many services provided by Ott enterprises. Users can dial other mobile or fixed services for free, billing in the form of data traffic, and Wi Fi calls are free

equipment manufacturers also began to provide rich communication platforms for operators. For example, Huawei developed a service similar to Ott application for sky, sky talk, which provides unlimited fixed calls in the UK at a monthly line rent of £ 5 plus £ 9

Telefonica's O2 also provides a similar service jahjah. Users can choose five friends from other countries and set a local number for each friend, so that they can make international calls at local rates. As for the competitors that provide VoIP services, the vice president of Telecom Spain said that it would charge more fees to Ott enterprises that provide VoIP services, and also take measures to limit the speed and reduce the cost of users who use VoIP free of charge

Trapp is now the chief technology officer of tyntec. He pointed out that the long history of GSMA standard is enough to show that many of its designed standards are doomed to fail, including MMS and IMS infrastructure. Trapp said that the rich communication suite is no exception, because without widespread support, it is simply impossible to be everywhere, and even if it is really everywhere, users will be deterred by roaming fees and interoperability

but Ott enterprise applications only need an IP connection, and their applications will be widely downloaded like viruses

the changing strategies of operators show that they are adjusting and adapting to this new era. In the future, we will usher in 4G LTE network, which is an all IP network, and it is easier to integrate many new functions and applications, at least in theory. Operators have been aware of the threat they face and are striving for change. It is impossible to agree with Trapp that their defeat is set. They will tolerate Ott enterprises such as Facebook and Google to become the protagonists of the new era and become dumb pipe suppliers and antenna base station repairmen. C114 China Communications

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